Sales, Marketing and Program Management Services
Silicon Valley Support
Market exploration, benchmarking studies, connection with key Silicon Valley contacts (venture capitalists, technologists, universities), assistance in establishing a local presence
Examples of projects: benchmarking study on innovation centers for automotive company, local US office management for Asian hardware supplier, university relations for European company
Strategic Planning
Business strategy development, plan outline and write-up, sales and marketing planning, sales process mapping, supply chain analysis
Examples of projects: strategic planning and business plan elaboration for Asian company, design and implementation of sales process for software start-up company
Sales Development
Lead generation, account management and retention, sales staffing and management, CRM set-up, web sales presentations
Examples of projects: customization of Salesforce.com for non-profit company, development of online sales presentations for software company
Marketing Communication
Planning and execution of integrated marketing communications, including direct marketing campaigns, collateral write-up and production, online advertising, event promotion
Examples of projects: email marketing campaigns for non-profit organization, creation of all marketing communication materials for start-up company
Business Program Management
Interim business operations management, US program management for foreign companies, event planning and management
Examples of projects: business operations for Internet distribution company, organization and management of the International Career Fair on behalf of European company